Michael Kauffman
Founder of Catskill Crew, a thriving local newsletter business in upstate New York. He shares insights on building community-led newsletters and creating sustainable revenue models.
Best podcasts with Michael Kauffman
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13 snips
Dec 23, 2024 • 54min
Local Newsletter - Catskill Crew - Michael Kauffman - DS543
Michael Kaufman, the mastermind behind the Catskill Crew newsletter and founder of TheNewsletter.Club, dives into the world of local newsletters. He shares his journey from burnout to building a thriving community hub, reaching over 10,000 subscribers in under a year. Michael discusses innovative monetization strategies, including creative products and events. He emphasizes the importance of genuine engagement, social media tactics, and identifying niche opportunities to establish strong local connections.
6 snips
Nov 3, 2025 • 48min
Catskill Crews Creative Monetization Strategy
Michael Kauffman, founder of Catskill Crew and The Newsletter Club, explores innovative monetization strategies for local newsletters. He discusses the resurgence of print media and the importance of diverse revenue streams beyond ads. Michael shares his plans for a premium, wax-sealed mailer filled with exclusive content and discusses the 'local holdco' model, including products and events. He emphasizes the value of polling for validation and offers practical ad sales tactics to ensure success for sponsors and creators alike.
