Michael J. Domanic
VP and Head of AI at UserTesting, experienced in AI transformation and building AI-enabled workflows and governance; led company-wide adoption resulting in widespread use of custom GPTs and agent orchestration initiatives.
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Mar 19, 2026 • 1h 5min
How UserTesting Got 70% of Employees Using AI Weekly | Michael Domanic
Michael J. Domanic, VP and Head of AI at UserTesting, led company-wide AI adoption and built scalable governance. He explains how 70%+ weekly use was achieved, why AI rollouts often fail, and how custom GPTs and agent orchestration drove viral adoption. He also covers building CoEs, motivating experimentation, and treating AI adoption as a cultural challenge rather than just a tech project.
