Michael Handwerger
President and Dealer Principal at Alpha One Automotive, a first-generation dealer who transitioned from corporate roles to ownership across rural and specialty automotive markets and who operates franchise and wholesale/exotic businesses.
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Nov 27, 2025 • 49min
From Corporate to Rural Dealer: What It Takes to Win Today in Every Market | Michael Handwerger, President & Dealer Principal at Alpha One Automotive
Michael Handwerger, President & Dealer Principal at Alpha One Automotive, is a first-generation dealer who moved from corporate roles into rural and specialty ownership. He talks about using social media for credibility and recruiting. He breaks down why acquisitions are tougher, how rural operations differ from metro, and what it takes to build a performance-driven culture.
