Michael Clark
Co-founder and CEO of The Flower Letters, a snail-mail serialized story subscription business that reached multi-million dollar revenue by sending curated letters and physical ephemera to subscribers.
Best podcasts with Michael Clark
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Mar 17, 2026 • 49min
The Simplest $7M Business You've Never Heard Of ⏐Ep. #283
Michael Clark, co-founder and CEO of The Flower Letters, built a multimillion-dollar snail-mail serialized story subscription. He discusses launching via Instagram, rapid growth to $36k/month, scaling to 120k letters shipped monthly, and using Meta ads plus email to drive revenue. They cover prepaid gifting, low churn from tactile storytelling, operations for hand-stuffed mail, and creative uses of AI for business ops.
Sep 3, 2025 • 50min
226 - 50,000 Subscribers, $10M in Revenue, 1 Insanely Creative Business Idea with Michael Clark
Michael Clark, co-founder of The Flower Letters, shares his journey from fintech to a creative subscription business that mails immersive story letters. He reveals how a small idea blossomed into a venture with over 50,000 subscribers and projected multi-million dollar revenue. Michael discusses the advertising strategies that fueled their success, the challenges of managing inventory, and their vision for integrating AI while maintaining authenticity. Listen in for insights on sustainable growth and connecting communities through storytelling!
