Michael Breckler
CEO of Betts Shoes and fifth-generation leader who led a major turnaround of a 133-year-old family footwear business, known for restructuring retail, rebranding, and focusing on ecommerce growth and company culture.
Best podcasts with Michael Breckler
Ranked by the Snipd community
Mar 20, 2026 • 1h 27min
#114 - How To Radically Change A 133-Year-Old Legacy Brand Without Destroying It | Michael Breckler
Michael Breckler, CEO who rescued his 133-year family shoe business, shares the high-stakes turnaround he led. He talks ruthless cuts to stores and SKUs, a full rebrand amid debt, and doubling down on ecommerce. He also reveals personal collapse, radical accountability tactics like a cemetery meditation, and how obsession can be redirected into recovery and leadership.
