Michael Boychuk
Founder and Creative Director at DNA&Stone, a creatively led agency that merged Little Hands of Stone with DNA; experienced in brand storytelling, scaling creative agencies, and leading major campaigns including Amazon's Super Bowl work.
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Mar 11, 2026 • 34min
Why Project-Based Agencies Feel Profitable But Aren't Sustainable with Michael Boychuk | Ep #887
Michael Boychuk, founder and creative director at DNA&Stone, a creatively led agency known for emotional brand storytelling. He discusses why project-based revenue feels profitable but is fragile. He explains how a merger added retainer stability, the operational headaches of joining shops, using AI without killing human-led creativity, and why setting audacious goals changes everything.
