Mia Sato

Mia Sato, reporter at The Verge who covers tech companies and AI in retail. She outlines generative AI, chatbots, and machine-learning tools in stores. She shares quirky examples from grocery aisles to pizza chains. She explains why companies rush to add AI, how Google is pushing retail features, and the privacy tradeoffs of in-store tracking.

Mia Sato, a Verge reporter who covers tech, platforms, and users, walks through AI's retail takeover. She explains types of AI you actually see in stores. She highlights AI at retail conferences, real-world use cases from grocery to pizza, surveillance and privacy tradeoffs, and why companies rush to adopt AI despite messy results.