Melissa Reader
CEO of The Violet Initiative and founder/CEO of tech platform Vera, focused on improving end-of-life planning and support for families and caregivers based on lived experience.
Best podcasts with Melissa Reader
Ranked by the Snipd community
Mar 16, 2026 • 10min
Changing Australia: Melissa Reader and changing end-of-life experiences
Melissa Reader, CEO of The Violet Initiative and founder of Vera, draws on personal loss to drive better end-of-life planning. She talks about why families avoid conversations and how denial harms decision-making. She shares practical supports like trained Violet Guides, approaches for including children, and why planning should be flexible and values-focused.
