Melissa Proctor

Melissa Proctor, Chief Marketing Officer of the Atlanta Hawks, joins the conversation to share her insights on digital transformation in sports. She discusses innovative fan engagement strategies, blending analytics with tech partnerships to enhance experiences. Melissa highlights the importance of community involvement and representation, while navigating the challenges of contemporary branding and AI's impact on fan interactions. Balancing her role as a leader and a parent, she emphasizes mental health and the pursuit of harmony in her life.