Melissa Mash
Co-founder and CEO of Dagny Dover, a performance bag brand founded in 2013 known for functionality and design, with experience in wholesale and brand building.
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Feb 14, 2026 • 52min
The dawn of DTC 3.0
Nate Checketts, co-founder and CEO of Rhone, a performance lifestyle apparel brand. Melissa Mash, co-founder and CEO of Dagne Dover, a functional design-forward bag brand. They unpack DTC 3.0 as a post-COVID, omni-channel, audience-first approach. They reflect on early DTC roots, fundraising choices, the role of physical retail, and why slow, profitable growth and storytelling matter more than quick-scale playbooks.
