Melissa Dawson
Corporate social media leader at WD with deep experience running LinkedIn and B2B social programs, specializing in corporate strategy, employee advocacy, and integrating organic and paid LinkedIn approaches.
Best podcasts with Melissa Dawson
Ranked by the Snipd community
23 snips
Mar 4, 2026 • 31min
Why Most Corporate LinkedIn Strategies Underperform | B2B Marketing Lessons
Melissa Dawson, corporate social media leader at WD with deep LinkedIn and B2B experience, shares why many corporate LinkedIn programs underdeliver. She breaks down corporate social strategy, employee advocacy and why creative and messaging must lead. Learn how to combine organic and paid LinkedIn approaches and why involving social early avoids the “just post this” trap.
