Melissa Burdick
Co-founder and president of Pacvue, an operating system for commerce media that helps brands buy, measure, and optimize retail and commerce advertising across many retailer platforms.
Best podcasts with Melissa Burdick
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17 snips
Mar 20, 2026 • 54min
Episode 165: Melissa Burdick from Pacvue on the state of commerce media, plus TTD's continued woes
Melissa Burdick, co-founder and president of Pacvue, a commerce media operating system. She discusses how commerce media extends beyond retail into discovery and AI-driven experiences. Fragmentation across retailer platforms remains a top challenge. AI is changing search from keywords to prompts and spawning early agentic commerce possibilities.
Nov 4, 2025 • 49min
#715 - How to Double Your Amazon Sales in 2025
Leo Sgovio, an experienced Amazon and SEO mentor known for optimizing brand strategies, and Melissa Burdick, co-founder of Packview with a rich background in Amazon ads, join in to share actionable insights. They discuss key steps to double e-commerce sales, highlighting the crucial role of AI in advertising and operations. The conversation dives into common e-commerce pitfalls, effective expansion strategies, and leveraging tools like Amazon Marketing Cloud for targeting. Their practical advice includes fixing listing fundamentals and streamlining operations.
