Melinda Hancock
Executive Vice President and Chief Financial Officer at Sentara Health, experienced health system financial and transformation leader who has led consumer-centered strategy and operational integration of care delivery and health plan functions.
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Feb 26, 2026 • 24min
Melinda Hancock on Consumer-Centered Transformation and Financial Leadership at Sentara Health
Melinda Hancock, EVP and CFO at Sentara Health, is a finance and transformation leader who unites care delivery and health plan functions. She discusses consumer-centered strategy and employee engagement. She explains coordinating hospital, ambulatory and plan outreach to simplify patient contact. She outlines a touchless revenue cycle, responses to Medicaid redetermination, and scaling through tech and partnerships.
