Meiling Tan
Marketing executive who previously served as founding Head of Marketing at Waymo and is VP of Brand & Go-To-Market at Care.com, experienced in brand building, trust, and adoption for complex products.
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Feb 6, 2026 • 46min
A Practical Framework for Brand Building with Meiling Tan, VP Brand & GTM at Care.com | Ep. 390
Meiling Tan, a marketing leader who helped launch Waymo and now leads Brand & GTM at Care.com. She talks about reframing safety to build trust in scary new products. She explains demo rides and VR to reduce anxiety. She breaks down rebranding Care.com and aligning product changes with brand. She shares strategies for driving adoption through policymakers, media, and community.
