Meghana Bhate
Experienced ABM practitioner and consultant focused on practical, scrappy account-based marketing strategies that prioritize profitability and product-market fit; provides program frameworks like the Account Progression Model and hands-on playbooks for targeting, content, and sales alignment.
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Feb 23, 2026 • 44min
The Account Progression Model: From Awareness to Opportunity | Ep. 254
Meghana Bhate, an ABM practitioner who builds scrappy, profit-first programs and playbooks. She walks through targeting by profitability and product-market fit. She explains mapping buying committees from deal records and the Account Progression Model stages. She covers re-engaging closed-lost accounts, channel choices for finite lists, and using AI for data cleanup and segmentation.
