Meeta Gupta
Founder of a financial education platform (Moola for Women / Money for Women) who discusses personal experience with scarcity mindset and financial decision-making.
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Feb 24, 2026 • 17min
Why 'scarcity mindset' still persists in India
Matali Nikore, an economist in Delhi, links scarcity thinking to high savings and low SME investment. Meeta Gupta, founder of Moola for Women, shares how scarcity shaped her personal financial choices. Eldar Shafir, Princeton psychology professor, explains how scarcity steals mental bandwidth and influences behaviour. They discuss marketing, risk aversion, policy responses and simple steps toward financial clarity.
