Max Gabriel
Co-founder and CEO of Markus AI and former Chief Transformation Officer and president of IIRIS at Informa; experienced leader in large-scale data and commercial transformations across media, events, and pharma.
Best podcasts with Max Gabriel
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Mar 4, 2026 • 58min
Turning Your Passive Data Lake into an Active Revenue Stream
Max Gabriel, Co-founder and CEO of Markus AI and former transformation leader at Informa and Pfizer, shares bold ideas about turning passive data into revenue. He discusses building massive interaction engines, why behavior and recency beat static forms, and how agent-based AI will orchestrate multi-step workflows to replace fragmented SaaS stacks. He also covers event-driven sponsor value and practical governance for monetizing data.
