Mauricio Lizarazu
Client development lead at Tatari with a performance advertising background, specializing in TV measurement, convergent TV buying, and helping brands run TV like a modern performance channel.
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Mar 17, 2026 • 44min
Going from Social to the Super Bowl, with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED (CTV Mini-Series Episode #3)
Mauricio Lizarazu, a Tatari client development lead who runs TV like performance advertising, and Lucas Coyle, MANSCAPED’s Director of Brand Media & Awareness who scaled TV-first strategies. They discuss turning TV into a measurable growth engine. Topics include convergent TV buying, measuring TV like digital, surprising high-performing channels, direct publisher deals, and the path to a Super Bowl buy.
