Matthew Egol
Founder & CEO of JourneySpark Consulting and lead of agenticadvertising.org, an industry initiative focused on standards, governance, and certification for agentic advertising and the Ad Context Protocol (AdCP).
Best podcasts with Matthew Egol
Ranked by the Snipd community
14 snips
Feb 13, 2026 • 55min
Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association
Matthew Egol, founder of JourneySpark Consulting and leader of agenticadvertising.org, explains the push for an industry association to set standards, certification, and governance for agentic advertising. He covers AdCP’s pilot stage, Prebid collaboration, IAB alignment, AI’s Super Bowl moment, and how LLMs and agentic systems are changing planning, creative, and measurement.
