Matt Taylor

Matt Taylor, Vice President of Digital at Scotts Miracle-Gro, dives into how generative search is transforming the lawn and garden industry. He discusses the need for elevated content and digital experiences due to changing consumer expectations. Taylor highlights the strategic consolidation of digital and retail media for more efficient decision-making and explains how a machine-learning model leverages real-time data like weather and sales to optimize marketing investments. He also shares insights on the importance of patience and collaboration in building effective data science capabilities.