Matt Nevins
Group creative director at an advertising agency who offers ideas on marketing strategies, influencer campaigns, and grassroots tactics to increase passion fruit demand.
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Mar 26, 2026 • 38min
PREMIUM UNLOCKED: The Passion of the Fruit
Matt Nevins, a creative director who cooks up marketing stunts and influencer plans. Eric Staphne, a fruit crops researcher at Mississippi State who maps growers and production limits. They talk about why passion fruit is scarce in the U.S. and what regulatory, labor, and supply hurdles block it. Then they brainstorm bold marketing, guerrilla tactics, and jingles to make passion fruit trendy.
