
Matt McManus
Financial advisor who grew his hybrid advisory practice by 5X over five years by niching on first responders and using relationship-driven, community-based marketing strategies; active in local first-responder charities and recognition programs.
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Mar 3, 2026 • 48min
349: 12 Marketing Strategies to 5X Your Advisory Business (Without Social Media Ads)
Matt McManus, a financial advisor who grew a hybrid practice 5X by niching on first responders and leading community programs. He outlines relationship-first growth: retirement workshops, recognition programs, station drop-offs, client sporting outings, employer wellness days, and systematizing tactics. The conversation focuses on showing up in the community and layering affordable, repeatable marketing strategies over time.


