Matt Kropp
Managing director and senior partner at Boston Consulting Group and co-author of a BCG study on AI-related cognitive exhaustion; provides expert commentary on AI in the workplace.
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Mar 31, 2026 • 6min
Too much AI in the office is causing "brain fry"
Matt Kropp, managing director and senior partner at Boston Consulting Group and co-author of a BCG study on AI-related cognitive exhaustion, talks about 'AI brain fry'. He explains how closely managing AI tools can drain attention. He contrasts managing AI with managing people and outlines business costs. He offers workplace redesign tips and personal coping strategies.
Mar 31, 2026 • 6min
Too much AI in the office is causing "brain fry"
Matt Kropp, managing director and senior partner at Boston Consulting Group and co-author of a BCG study on workplace AI strain, explains how overseeing AI can exhaust workers. He describes cluttered thinking, rereading, and overload from juggling AI tools. Discussion covers differences between managing people and AI, morale and retention risks, and redesigning work to let AI handle toil while preserving joyful human tasks.
