Matt Gough
Experienced construction and innovation leader with senior roles at MACE and a multi-year programme role at NEOM; now advising through Cogital and advocating for system-level change in construction using AI.
Best podcasts with Matt Gough
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Mar 24, 2026 • 53min
We Need a Moonshot" - Why AI in Construction Is Focused on the Wrong Problem
Matt Gough, an experienced construction and innovation leader who advised NEOM and led programmes at MACE, argues that AI is being applied to the wrong problems in construction. He discusses why the industry's delivery model blocks transformation. Short, punchy takes cover virtual vertical integration, misaligned incentives across the supply chain, and what a true moonshot for construction might look like.
