Matt Giannetti
Senior Director and Head of Platform at Tatari, specializing in making TV a measurable performance channel and helping brands run TV across linear, streaming, and programmatic inventory.
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Mar 24, 2026 • 30min
Where Savvy Brands Are Moving Budget in 2026 with Matt Giannetti, Senior Director, Head of Platform at Tatari (CTV Mini-Series Episode #4)
Matt Giannetti, Senior Director and Head of Platform at Tatari, helps brands make TV a measurable performance channel across linear, streaming, and programmatic inventory. He unpacks why streaming alone misses half the audience, why DSPs are not true TV platforms, and how to start testing TV with clear KPIs, lean creative, and measurable goals.
