Matt Bowers

Matt Bowers, former Head of SEO at Zapier and Zillow, shares his insights on the dynamic intersection of programmatic SEO and AI. He reveals what works for large-scale AI content strategies and discusses the concept of 'information gain' as a future ranking signal. Highlights include the importance of user experience, the role of AI in indexing to combat duplicate content, and a deep dive into successful AI programmatic sites like Greg.app. Bowers emphasizes the balance between AI and human input in SEO for long-tail visibility and personalization.