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Matt Blevins
Chief Marketing Officer at Heaven Hill Brands, experienced in brand building and consumer insights within the spirits industry, leading long-term marketing and modernization efforts.
Best podcasts with Matt Blevins
Ranked by the Snipd community
Dec 2, 2025
• 24min
Heaven Hill Brands’ Matt Blevins on Long-Term Brand Building, Consumer Behavior Shifts, and Modernizing Spirits
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In this engaging discussion, Matt Blevins, Chief Marketing Officer at Heaven Hill Brands, shares his insights from the spirits industry. He emphasizes the importance of long-term brand building in a world chasing quick trends. Digital platforms like YouTube and Reddit now play critical roles in shaping consumer behavior and in-store purchases. Matt also highlights the trends of premiumization, moderation, and innovation revolutionizing the market, while stressing the need for brand modernization rooted in product truth and distinctiveness.
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