Matt and Neil Baldock
Chelmsford-based estate agency professionals (the Baldock brothers) who advise other agents on numbers, conversion rates, and true cost-to-sell calculations to protect agency profit.
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Mar 2, 2026 • 5min
Do you know how much it costs to put a house on the market? - Ep. 2485
Matt and Neil Baldock, Chelmsford-based estate agency pros who advise firms on numbers and conversion rates. They unpack why many agents miscalculate conversions, overlook fall-throughs and hidden sale costs, and ignore small overheads that accumulate. They explain the need to know your true cost-to-sell and set a minimum fee to protect profit.
