Martin Zarian

Founder of Factory39, a full-stack branding agency working with international clients; experienced in B2B branding strategy and known for thought leadership on LinkedIn and brand change management.

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Feb 25, 2026 • 56min

S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian

Martin Zarian, founder of Factory39 and B2B branding strategist, explains why rebrands fail when organisations are misaligned. He discusses boardroom definitions of brand, translating brand into CFO language, the danger of copying competitors, and why internal alignment and consistent creative work drive long-term advantage.

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