Martin Trickey
Executive leading Zoo 55, the digital distribution arm of ITV Studios, responsible for social video, FAST distribution, and games/licensing initiatives; focuses on monetizing archive content and building audience communities on platforms like YouTube and Roblox.
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Mar 5, 2026 • 31min
THE TRANSFORMATION OF ITV STUDIOS
Martin Trickey, who runs Zoo 55 at ITV Studios and builds social video, FAST channels, and games/licensing, talks about giving archive shows new life on platforms like YouTube and Roblox. He covers monetizing dusty catalogs, why YouTube functions like television for all ages, building platform-native communities, and the strategic shift away from traditional broadcast.
