Martin Tingley
Experimentation leader currently Head of Windows Experimentation at Microsoft and former head of the Experimentation Platform Analysis Team at Netflix; expert on online experimentation, A/B testing, and the application of generative AI to self-optimizing software.
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Mar 5, 2026 • 55min
Episode 35: Beyond Online Experimentation: Generative Software That Optimizes Itself
Martin Tingley, experimentation leader at Microsoft and former Netflix experimentation head, explains why humans are the bottleneck in testing. He outlines a five-level maturity framework moving from basic tests to AI that generates and refines product variants. Topics include parameter optimization, automated explore-exploit systems, generative AI closing the loop, and how experimentation informs strategy and org roles.
