Marsha Shandur
Storytelling and persuasive communication coach who runs Yes Yes Marsha, teaching ethical persuasion, keynote/story coaching, and organizational workshops on effective presentations.
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Jan 1, 2024 • 53min
Books Applied Podcast - Difficult Conversations by Douglas Stone, Bruce Patton, Sheila Heen - Featuring Special Guest Marsha Shandur
Marsha Shandur, storytelling and persuasive communication coach who runs Yes Yes Marsha, shares why she rereads Difficult Conversations yearly. They explore the three-stories framework, choosing purpose over winning, and how impact often outweighs intention. Listen for practical exercises, scripts, and tips on pausing, listening without agreeing, and turning hostile exchanges into constructive dialogue.
