

Marnie Rose McFall
U.S. news reporter for Newsweek covering culture and online zeitgeist; appears as a primary guest who discusses Gen Z trends around smoking and pop-culture context.
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May 8, 2026 • 27min
Is smoking back?
Sarah Todd, a reporter who covers tobacco and health, and Marnie Rose McFall, a culture reporter tracking Gen Z trends, dig into smoking's visual comeback. They explore Gen Z’s fascination with cigarette imagery, smoking in media and fashion, social drivers like COVID and wellness backlash, and how nicotine is being reframed in pop culture.


