Markus Husemann-Kopetzky
Pricing expert, researcher, and author of The Handbook on the Psychology of Pricing, known for distilling psychological pricing effects into practical guidance for marketers and pricing managers.
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Mar 9, 2026 • 26min
Can this “magic” number change your behaviour?
Markus Husemann-Kopetzky, pricing expert and author, breaks down why nine-ending and rounded prices feel different. He discusses left-digit bias, when charm pricing boosts spending and when it backfires for premium goods. They cover alternative endings like .95, subtle price differences to nudge choice, freebies versus discounts, and the power of strong money-back guarantees.
