Mark Wagman

Mark Wagman, Managing Director at MediaLink and Partner at UTA, shares his insights on the shifting landscape of media and marketing. He emphasizes how AI is evolving from a cost-cutting tool to a powerful asset for boosting productivity and ROI. The conversation dives into the complexities of identity and targeting in connected TV advertising, highlighting collaboration between giants like Disney and OpenAP. Wagman also discusses the impact of retail media trends, the growing role of micro-influencers, and the future of TV advertising for small businesses.