Mark Stenberg
Senior media reporter at Adweek and author of the On Background with Mark Stenberg newsletter, covering digital media, publishing strategy, and industry M&A.
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May 8, 2026 • 56min
Episode 172: Mark Stenberg on Vox, Ziff-Davis, and How Publishers are Taking Control of Distribution
Mark Stenberg, senior media reporter at Adweek and newsletter author, joins to unpack digital media’s shakeup. He discusses Vox’s podcast unit sale chatter and why podcasts are becoming more defensible than websites. Conversation covers publishers leaning on newsletters, push notifications, and dark social, plus Ziff Davis’s acquisition moves, OpenAI ad products, and AppLovin’s ad-tech expansion.
