Mark Rogers
Director of content marketing at Freshpaint, a healthcare data privacy platform. Focuses on content strategies to support a long sales cycle in the healthcare industry.
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Nov 16, 2023 • 37min
Content Strategy for Healthcare with Mark Rogers, Director of Content Marketing at Freshpaint #94
Mark Rogers, Director of Content Marketing at Freshpaint, discusses quick wins in content marketing, challenges in understanding the vertical, the main pillars of Freshpaint's content strategy, why he doesn't focus on SEO, measuring the effectiveness of content programs, AI in content marketing, and the future of content marketing.
