Mark Mastrov
Founder and original builder of 24 Hour Fitness and serial fitness entrepreneur who later led brands such as Crunch and UFC Gym; experienced in franchise growth, acquisitions, and gym operations.
Best podcasts with Mark Mastrov
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Mar 16, 2026 • 1h 29min
2815: Mark Mastrov Sold a $1.7B Gym Empire… Then Bought It Back
Mark Mastrov, founder of 24 Hour Fitness and serial fitness entrepreneur, reflects on rebuilding brands and scaling gyms. He discusses reacquiring 24 Hour Fitness, reviving Crunch through restructuring, franchising UFC Gym globally, and modern trends like recovery tech, MediSpa services, and Gen Z training preferences. He also covers leadership, marketing shifts, and rebuilding personal training and community in clubs.
Mar 29, 2026 • 58min
LIFTS Episode 117 - Mark Mastrov, UFC Gyms & ABC Fitness on the Future of the Industry | LIVE at HFA 2026
Mark S. Mastrov, veteran builder behind 24 Hour Fitness and Crunch, returns to scaling gyms and ops. Adam Sedlack, CEO of UFC Gyms, is expanding into jiu-jitsu studios and recovery/medical-wellness. Bill Davis, CEO of ABC Fitness, is turning the company into a tech platform with payments, data, and AI. They discuss tech-driven gym experiences, new business models, recovery and longevity services, and the rise of personalized, data-led offerings.
