Mark Kirkham
Chief Marketing Officer of PepsiCo Beverages US, responsible for beverage marketing strategy including Super Bowl campaigns and portfolio innovation.
Best podcasts with Mark Kirkham
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Feb 5, 2026 • 32min
PepsiCo’s Super Bowl Playbook & ELF’s Billion Dollar Beauty Bet
Mark Kirkham, PepsiCo Beverages US CMO, helps shape Super Bowl marketing and beverage innovation. He teases Pepsi’s Super Bowl playbook and why a polar bear and taste-first ads matter. He explains timing and scale of Super Bowl spend, Pepsi Zero Sugar’s momentum, and how big sports moments fuel global brand growth and new product rollouts.
