Mark Grueber

Join Mark Grueber, Ford’s Director of Vehicle Personalization, who played a pivotal role in reviving the Bronco. He shares the ups and downs of the Bronco's comeback, including the challenges faced during its launch. Larry Webster, Editor-in-Chief of Hagerty Media, discusses the legacy of legendary SUVs and the future of electric off-roading vehicles. The conversation highlights the deep connections enthusiasts have with classic models and the evolving landscape of off-road adventures as automotive technology advances.