Mark Fernandes
Managing Director at Sierra Ventures focused on early-stage seed and Series A investments in software and AI-enabled infrastructure and applications, with decades of venture and Wall Street experience.
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Jan 30, 2026 • 33min
Why Discipline Wins in Venture Capital: Sierra Ventures’ Strategic Playbook
Mark Fernandes, Managing Director at Sierra Ventures with decades in venture and Wall Street, explains a disciplined playbook for early-stage investing. He discusses a four-part founder rubric, strict fund size and portfolio construction, and why AI enablers in healthcare, legal, and vertical SaaS matter. He also covers balancing infrastructure and apps and the role of a CXO board in scaling enterprise startups.
