Mark Brooks
Consultant and industry expert in online dating businesses, advising companies on growth and strategy with deep knowledge of dating app economics and behavioral science.
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Feb 11, 2026 • 32min
Dating apps
Mark Brooks, consultant and industry expert in online dating economics and behavioral science. He traces dating apps from Match.com to Tinder’s swipe model. He explains why matches can shrink user bases, how freemium and subscriptions shape growth, Gen Z’s changing habits, and whether AI could reshape matching and profiles.
