Marissa Kraines
VP and Head of Brand Marketing at Webflow, experienced B2B brand leader who previously spent many years at Salesforce and is known for building memorable brand campaigns and world-building initiatives like Webflow's 'AI Guy'.
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Feb 4, 2026 • 44min
How to Build Brand in B2B with Marissa Kraines, VP and Head of Marketing at Webflow | Ep. 389
Marissa Kraines, VP and Head of Brand Marketing at Webflow, a seasoned B2B brand leader from Salesforce, talks world building, humor, and human-first storytelling. She explains creating the viral 'AI Guy' character and scaling it across channels. They cover using AI as a creative partner, measuring brand beyond clicks, and why emotional, discovery-focused marketing wins in B2B.
