Marisa Jones
Briefings Analyst at eMarketer who analyzes media deals and regulatory implications, offering context on bidding dynamics and effects for marketers.
Top 3 podcasts with Marisa Jones
Ranked by the Snipd community
Mar 16, 2026 • 22min
Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers
Marisa Jones, an analyst who breaks down media deals and regulatory stakes, and Ross Benes, a streaming industry analyst tracking mergers and market shifts, unpack Warner Bros. Discovery’s choice of Paramount over Netflix. They discuss cash versus regulatory risk, theater commitments, merger timelines, debt and cultural risks, subscriber overlap and potential streaming consolidation, and what this means for marketers.
Feb 20, 2026 • 25min
Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the Numbers
Marisa Jones, newsletter analyst on advertising and media, breaks down Amazon's ad business and AI-powered ad solutions. Rachel Wolff, retail analyst, explains e-commerce, grocery and physical retail experiments. They explore Amazon's ad revenue momentum, AI capital spending, readiness for agentic commerce, and shifts in retail strategy and automation.
Feb 6, 2026 • 27min
ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers
Nate Elliott, Principal AI Analyst who decodes AI ad strategies, and Marisa Jones, eMarketer analyst focusing on digital ad research, dig into ChatGPT’s move to ads. They debate whether ads will push users away, compare chatbot ad formats to traditional search, explore pricing and measurement challenges, and weigh ethical concerns around personalized recommendations in conversational search.
