
Maria Roche
Harvard Business School assistant professor and case author who researches innovation and scaling; contributed the case 'Toilets for the Underserved' and teaches on innovating at scale.
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Apr 14, 2026 • 30min
The Challenges of Scaling a Technology for Social Good
Dr. Shannon Yee, an engineer from Georgia Tech who led development of the Single User Reinvented Toilet (SURT). Maria Roche, a Harvard Business School professor who studies innovation and scaling. They discuss SURT’s technical readiness, tradeoffs from funder constraints, pricing and public-health spillovers, market entry options like military or licensing, partner alignment, and behavioral and municipal barriers to scaling.


