Margie O'Meara
Principal at Democratic polling firm GBAO and frequent contributor to New York Times America in Focus focus group series, specializing in qualitative research of voter attitudes.
Best podcasts with Margie O'Meara
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Feb 14, 2026 • 53min
S6 Ep24: Two Qual Researchers Walk Into a Bar (with Margie Omero)
Margie O'Meara, principal at GBAO and frequent New York Times contributor on voter focus groups, breaks down why some Trump supporters are disillusioned. She and Sarah explore how focus-group techniques surface negativity, the role of economy and Epstein files in eroding trust, shifting Latino and Texas Democratic moods, and what voters crave from candidates: empathy and competence.
