Margie Agin
Seasoned go-to-market advisor for B2B technology scale-ups with deep expertise in digital marketing, IT, and cybersecurity; founder and chief strategist of Centerboard Marketing and former marketing leader at companies including Cisco and Blackboard.
Best podcasts with Margie Agin
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Mar 31, 2026 • 33min
184 / Connecting Product Teams with Go-To-Market Outcomes, with Margie Agin
Margie Agin, seasoned go-to-market advisor and founder of Centerboard Marketing, helps B2B tech scale-ups translate complex products into market traction. She reframes go-to-market as a continuous, cross-functional engine. Topics include who should own GTM, defining business context for product teams, GTM maturity stages, sharper targeting signals, AI’s role, and crafting distinct product messaging.
