Steve Cram, a legendary middle-distance runner and Olympic medalist, teams up with his son Marcus, a triathlete with Ironman experience, to discuss their new venture, The Northumbrian triathlon festival. They delve into the inspiration behind the event, Kielder's breathtaking scenery, and how Marcus’s Ironman journey fueled its creation. The duo also reflects on their shared competitive spirit, the importance of encouraging active lifestyles, and how they plan to maintain quality in triathlon events.