Marco Brucato

In a deep dive with Marco Brucato, Head of eCommerce Europe at Beko, he shares insights on scaling digital commerce across Europe's diverse markets. He advocates for a ‘freedom within a frame’ strategy, blending centralized governance with local adaptability. Marco emphasizes the importance of demonstrating the cost of inaction to secure leadership buy-in. He also discusses the value of testing ideas on a small scale before full implementation and insists that omnichannel strategy should be more than a buzzword—it's a necessity for success.