Marcie Connan
EVP of Delivery Excellence & Client Experience at Dig Insights with deep experience in leading global insights delivery, client relationships, and scaling research without losing local market nuance.
Best podcasts with Marcie Connan
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Feb 11, 2026 • 15min
132. Dig (In)spiration: Why global insights don't work without local context
Marcie Connan, EVP of Delivery Excellence & Client Experience with deep global insights experience, explains why local market nuance is essential for meaningful global research. She discusses structuring teams to preserve specificity, the CAST framework for multi-market delivery, and the difference between scaling processes and scaling relationships. Also covers adaptive, human-centered leadership for resilient teams.
